The annual online customer experience study
Explore the WOW Digital Study 2026 to uncover key insights and explore consumer trends redefining the retail industry.
2026 Full Booklet
See the full ranking list in all sectors and regions, how you perform compared to your competitors and get a better understanding of the WOW methodology.
- ^Evaluate 20+ key dimensions
- ^Compare yourself to competitors
- ^Understand online irritants
About the study
Are you delivering a WOW digital customer experience? We’ll help you find out.
Leger’s WOW Digital Study 2026 showcases the best online experiences in Canada—as seen through the eyes of consumers.
Based on more than 20 evaluation dimensions, the study uncovers what truly inspires, engages, and builds loyalty in the digital world.
This year’s edition highlights how consumers engage with brands and the new expectations shaping the digital customer journey.
Combined with the WOW In-Store Study, it delivers a complete omnichannel analysis to help you provide a consistent and memorable customer experience across all touchpoints.
The 2026 webinar
Missed our webinar? Watch it now to discover:
- ^Which retailers deliver the strongest online experiences—and what sets them apart
- ^How to communicate effectively online: optimal frequency, content types that truly resonate, and how to avoid overexposure
- ^Why loyalty recognition remains an underestimated yet extremely powerful driver of customer experience
- ^How newsletters, often overlooked, can become a highly strategic lever within a brand’s digital ecosystem
This year’s ranking
“Discover where to invest your time and resources to deliver the best online customer experience with the WOW Digital study. It’s an invaluable tool to help you understand your recent online visitors’ needs and expectations, and how you stand out (or don’t) versus your competitors. Your personalized report will deliver an in-depth understanding of your strengths and weaknesses so you can make targeted improvements to wow your online customers!”
Hélène Crépin, Senior Vice-President, Consumer Insights (study lead)
Level up your online experience with WOW Digital
Get more information or your personalized report.