For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process and which levers mattered most at each stage. That framework no longer holds up...
Every week during this tumultuous period, we conduct a survey of Canadians and Americans to explore their views on the economy and their finances. Download the report to learn more Compared with last week, results remain fairly stable. Some of the key highlights of...
In this thought-provoking session, Steve Mossop leverages decades of market research expertise to explore the forces reshaping Canadian society and their implications for the travel and tourism industry. Drawing from Leger’s 100+ annual press releases and specialized...
We surveyed Canadians on how they feel about climate change. Download the report to learn more Highlights include… Public concern for climate change tends to wane during economic downturns, and current confidence in both the national and household economies is...
In the world of advertising, capturing attention and building emotional connections are key ingredients for a successful campaign. Kit Kat’s recent ad provides a great example of how these elements can drive performance, particularly when the balance between attention...
