Long before Chat GPT exploded into the mainstream in late November 2022, the savviest retailers were leveraging AI in retail to stay ahead of their competitors. In retail, AI can help with a diverse range of strategies, from pricing and promotions to personalized...
Who are Generation Z and millennials? Beyond the stereotypes and misconceptions, how do they see themselves, and what truly matters to them? Are they planning to quit their jobs in the next year? Do they feel they have the necessary knowledge to make good...
At Leger, a crucial part of our mission is to empower our clients to make better decisions. Part of this means staying connected to market research trends within our industry, such as AI. Recently, more than 300 Leger employees came together in Montreal for our 2023...
This portion of the 2022 edition of the WIN World Survey (WWS) explored perspectives on technology. The WWS is conducted annually by the Worldwide Independent Network of Market Research (WIN International), of which Leger is a founding member. Some of the topics the...
A patient journey map is a valuable tool to understand the entire patient experience that can also be leveraged to develop DTC campaigns in areas you may not have considered. Although DTC marketing has been used extensively in the pharmaceutical industry, it has been...
![Technology Survey [2022 WIN World Survey]](https://leger360.com/wp-content/uploads/2024/02/20230515-Win-Technology-without-text-1080x675.jpg)
