Economic Uncertainty

Economic Uncertainty

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between September 22 and 24, 2023. This survey explores Canadians’ and Americans’...
Household Finances and Economic Recession

Household Finances and Economic Recession

Leger’s North American Tracker is back. Every month, we will conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between August 23 and 27, 2023. This...
Leveraging AI for Retail Excellence

Leveraging AI for Retail Excellence

Long before Chat GPT exploded into the mainstream in late November 2022, the savviest retailers were leveraging AI in retail to stay ahead of their competitors. In retail, AI can help with a diverse range of strategies, from pricing and promotions to personalized...
Market Research and AI: Insights from Leger’s 2023 Symposium

Market Research and AI: Insights from Leger’s 2023 Symposium

At Leger, a crucial part of our mission is to empower our clients to make better decisions. Part of this means staying connected to market research trends within our industry, such as AI. Recently, more than 300 Leger employees came together in Montreal for our 2023...