Understanding what customers think and staying in tune with industry trends is critical. Online listening (also known as social listening) is a valuable tool that can help you understand how your customers really feel, monitor trends, and stay one step ahead of the...
This is the sixth edition of Leger’s Youth Study. This annual study helps organizations reflect on and refine their relationships with millennials and Gen Z. We surveyed 3,015 Canadian members of these generations to explore their perceptions of their employment,...
Have you ever wondered how to optimize your hiring of Gen Z and millennial employees and how to retain them so they stay with your company? You’re in luck; our HR Benefits Simulator has the answers. Built with the robust data from the sixth edition of Leger’s...
Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between September 22 and 24, 2023. This survey explores Canadians’ and Americans’...
Leger’s North American Tracker is back. Every month, we will conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between August 23 and 27, 2023. This...