QUEBECERS ARE MORE DIFFERENT THAN YOU MIGHT THINK, BUT THEY’RE NOT AS DIFFERENT AS THEY THINK As many Canadian and American businesses who have done business in Quebec will attest, the Quebec consumer thinks and behaves differently than other consumers....
THIS SURVEY EXPLORES CANADIANS’ AND AMERICANS’ PERSPECTIVES ON INTEREST RATES, INFLATION AND THEIR ECONOMIC CONCERNS. In Canada, the inflation rate has reached a new 30-year high, while in the United States, Americans are seeing a new 40-year high. To combat rising...
Sports betting is rapidly increasing in popularity in the United States: the industry has grown to be worth tens of billions of dollars, and future growth is expected. To delve deeper into Americans’ sports betting awareness and behaviours, Leger conducted two...
THIS SURVEY EXPLORES CANADIANS’ AND AMERICANS’ PERSPECTIVES ON THE RUSSIA-UKRAINE CONFLICT. Over two weeks after Russia launched a full-scale invasion of Ukraine on February 24, 2022, the Russia-Ukraine conflict continues. In our latest North American Tracker, we...
QUEBECERS ARE MORE DIFFERENT THAN YOU MIGHT THINK, BUT THEY’RE NOT AS DIFFERENT AS THEY THINK. Cracking the Quebec Code in 45 Minutes is the latest publication from authors Jean-Marc Léger, Jacques Nantel, Pierre Duhamel, Christian Bourque and Philippe Léger. In...
