Executive Summary A pharmaceutical company was planning to launch a new birth control option. Leger created a short-term online community of women and used the data collected to identify the patient journey for choosing a new birth control option (including pain...
This survey explores Canadians’ and Americans’ views on the Tokyo Olympics, the reopening of the Canada-U.S. borders and more. With the Tokyo Olympics well underway, we asked Canadians and Americans a series of questions, including their perspectives on the recent...
This survey explores Canadians’ views on Canadian federal politics. In this edition, we asked Canadians a variety of questions about Canadian federal politics, including their voting intentions, which party they believe will form the next federal government, their...
Executive Summary A vision care company was deciding whether to launch a new product. Using discrete choice and price elasticity models, Leger’s analytics and research teams identified the product features that are most appealing to consumers and eye care...
This survey explores Canadians’ and Americans’ views on reopening the Canada-US borders, vaccine lotteries and vaccine passports. We explored whether Canadians and Americans feel the borders should be completely reopened, whether they support incentive programs like...
![[CASE STUDY] Using an Online Community to Launch a New Birth Control Option](https://leger360.com/wp-content/uploads/2024/02/shutterstock_568399378-scaled-1-1080x675.jpg)
![[CASE STUDY] How Leger Analytics Used Discrete Choice Models to Project Market Share for a New Vision Product](https://leger360.com/wp-content/uploads/2024/02/Featured-Image-Option-1.jpg)
