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2026 FIFA World Cup: Awareness Rises in Canada, but Fan Engagement Remains Limited
With less than three months to go until the official kick-off of the 2026 FIFA World Cup, the event no longer seems like something...
Canadian Donations to Charity Stable Despite Continued Pressure on Household Finances
At a time when many Canadians are still watching their budgets closely, charitable giving has proven more resilient than expected. A new...
Iran War: Most Canadians Want Neutrality, Leger Poll Finds
As the Iran war reshapes global diplomacy and energy markets, new Leger data shows Canadians are paying attention, opposing direct...
Alberta Politics: UCP Leads in Voting Intentions as 60% Say Province Is on Wrong Track, Leger Poll Finds
Alberta politics has been moving fast in recent weeks. The provincial agenda has been pulled in different directions at once. Against...
Canadians Back Stricter Immigration Measures and Spending Restraint, Leger Poll Finds
As debates intensify in Ottawa and across the provinces, new data show that public opinion on key Canada politics issues is hardening. A...
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The Strengths and Weaknesses of Synthetic Data
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry...
The Pollster polled: Jean-Marc Leger
What if, for once, we reversed the roles? At Leger, we are used to asking the questions, analyzing the answers, and uncovering the...
Beyond Value: How Canadians Are Redefining What Is “Worth It” in Everyday Purchases
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural....
Governing for Trust: What Canadians are Telling Financial Regulators and Institutions Right Now
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and protection. Our recent data...
The Great Retail Loyalty Shift
By Hélène Crépin and Luc Dumont Retail loyalty is one of the most talked-about, and most misunderstood, topics in the industry today....
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