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Leger X WIN: 4 in 10 People Globally now Actively Avoid Trigger Products
Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers...
Happy Cities: How Happy Are Canadians? Leger Releases New Happiness Index
How happy are Canadians? Which cities have a higher happiness index score and how can that score be improved? From March 31 to April 13,...
Federal Government Satisfaction
From July 4 to July 6, we surveyed Canadians on their federal voting intentions, their views on government performance, and key national...
Canadian National Pride
In collaboration with the National Post, we’ve just released a new report on Canadian national pride. From feelings of patriotism to the...
Economic Confidence: Ontario 2025
Leger regularly conducts an economic confidence survey that measures Canadians’ current and future confidence in the Canadian economy and...
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The ROI of Storytelling – How the 7 Plots Drive Sales
In today's saturated market, capturing consumer attention is more challenging than ever. Yet, amidst the noise, certain advertisements...
Reputation 2025: Canada’s Brand Standouts of the Year
Reputation, the invisible currency every business trades in, blends public perception, trust, and earned admiration. As Oxford defines it,...
An Economic Cost to Society: Migraine Is Widespread, Misunderstood, And Missed
Every June, Migraine Awareness Month prompts important conversations, and the call to action is louder than ever. Migraine isn’t just a...
Corporate Reputation Takes a Hit in 2025
Political instability, trade tensions, strikes... In 2025, corporate reputations are more fragile than ever, and several major players...
Retail: WOW Trends in 2025
Retail in 2025 is undergoing renewal. After a period marked by economic challenges and an upheaval in shopping habits, consumers are...
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