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Canadians Hold Negative Views of Israel, but Still Support Core Rights, Leger Poll
As the regional crisis around Israel has widened in recent weeks, from the Iran war to continued Israeli military action in Gaza and...
B.C. Politics: NDP Holds Narrow Lead as Housing, Health Care, and Deficit Concerns Keep Pressure on Government, Leger Poll
Leger’s April 2026 Government of British Columbia Report Card shows B.C. politics remaining highly competitive. Among decided voters, the...
Alberta Politics: UCP Widens Its Lead as Separation Tensions and Cost Pressures Shape the Debate, Leger Poll Finds
Leger’s latest Alberta Government Report Card shows the UCP at 53% among decided voters, compared with 36% for the Alberta NDP. That is a...
Travel Trends Canada: Canadians Are Travelling More as U.S. Travel Slows and Domestic Trips Rise
Despite economic pressures and global uncertainty, travel remains firmly on Canadians’ radar. However, where Canadians plan to travel is...
Canada Politics: Mark Carney Holds Strong Approval While the NDP Faces a New Test Under Avi Lewis
A new Leger poll suggests the federal political picture in Canada remains defined by Liberal stability and NDP uncertainty. The Liberals,...
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Canadian financial institutions face a promise-resilience risk hiding in plain sight
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they are: through purpose...
The Strengths and Weaknesses of Synthetic Data
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry...
The Pollster Polled: Jean-Marc Leger
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive...
Beyond Value: How Canadians Are Redefining What Is “Worth It” in Everyday Purchases
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural....
Governing for Trust: What Canadians are Telling Financial Regulators and Institutions Right Now
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and protection. Our recent data...
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