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U.S. Politics and Public Sentiment: Trends from the April 2026 Survey of Americans
This report analyzes the April 2026 Survey of Americans, covering 2028 voting intentions (52% Democratic vs 42% Republican), Trump’s 45% approval rating, and 38% identification with the MAGA movement.
Canadians Hold Negative Views of Israel, but Still Support Core Rights, Leger Poll
As the regional crisis around Israel has widened in recent weeks, from the Iran war to continued Israeli military action in Gaza and...
B.C. Politics: NDP Holds Narrow Lead as Housing, Health Care, and Deficit Concerns Keep Pressure on Government, Leger Poll
Leger’s April 2026 Government of British Columbia Report Card shows B.C. politics remaining highly competitive. Among decided voters, the...
Alberta Politics: UCP Widens Its Lead as Separation Tensions and Cost Pressures Shape the Debate, Leger Poll Finds
As Alberta moves further into 2026, the province’s political landscape is being shaped by a mix of shifting voter preferences, economic...
Travel Trends Canada: Canadians Are Travelling More as U.S. Travel Slows and Domestic Trips Rise
Despite economic pressures and global uncertainty, travel remains firmly on Canadians’ radar. However, where Canadians plan to travel is...
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A New Generation of Qualitative Research, Powered by AI
Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context,...
The Customer Journey as We Know It No Longer Exists
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made....
Front-of-Pack Labelling Is Changing the Conversation, But Not the Whole Story
This year, new Canadian front-of-pack (FOP) nutrition symbols are beginning to appear on grocery shelves, calling out products high in...
Canadian financial institutions face a promise-resilience risk hiding in plain sight
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they are: through purpose...
The Strengths and Weaknesses of Synthetic Data
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry...
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