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Ontario Politics: PCs Lead Provincial Voting Intentions as Cost of Living Remains Top Concern
The Ontario Progressive Conservatives continue to lead in provincial voting intentions, while the Ontario Liberals sit within striking...
Most Canadians Want Kids Under 16 Off Social Media and AI Chatbots
According to a new national survey conducted by Leger, a strong majority of Canadians support restricting children’s access to social...
B.C. Politics: NDP Holds Narrow Lead as Housing, Health Care, and Deficit Concerns Keep Pressure on Government, Leger Poll
As British Columbia moves through 2026, the political race remains tight, but the mood of the province tells a more nuanced story. Beneath...
Alberta Politics: UCP Widens Its Lead as Separation Tensions and Cost Pressures Shape the Debate, Leger Poll Finds
As Alberta moves further into 2026, the province’s political landscape is being shaped by a mix of shifting voter preferences, economic...
Federal Politics: Canadians Remain Satisfied as Liberals Hold Lead
Canadians’ views of the federal government remain largely positive, with a majority expressing satisfaction with the government led by...
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Sports Betting Gets Smarter as Fans Turn to AI
Sports fandom in Canada and the U.S. is becoming more active, more digital, and more commercially engaged. As the NHL and NBA Playoffs...
Canadians are telling banks what innovation should look like
Written by Susan Sanei-Stamp Canadians are not asking their banks to be “more innovative” in the abstract. They are pointing to the areas...
Pollster Polled: Arlen Dawlatian
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive...
A New Generation of Qualitative Research, Powered by AI
Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context,...
The Customer Journey as We Know It No Longer Exists
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made....
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