Canadians are exposed to food and beverage information from all directions, across media, platforms and everyday interactions. But when it comes to actually trying something new, the in-store environment still has the strongest influence. Shoppers are open to...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. Arlen...
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process and which levers mattered most at each stage. That framework no longer holds up...
Every week during this tumultuous period, we conduct a survey of Canadians and Americans to explore their views on the economy and their finances. Download the report to learn more Compared with last week, results remain fairly stable. Some of the key highlights of...
In this thought-provoking session, Steve Mossop leverages decades of market research expertise to explore the forces reshaping Canadian society and their implications for the travel and tourism industry. Drawing from Leger’s 100+ annual press releases and specialized...
