In this thought-provoking session, Steve Mossop leverages decades of market research expertise to explore the forces reshaping Canadian society and their implications for the travel and tourism industry. Drawing from Leger’s 100+ annual press releases and specialized...
We surveyed Canadians on how they feel about climate change. Download the report to learn more Highlights include… Public concern for climate change tends to wane during economic downturns, and current confidence in both the national and household economies is...
In the world of advertising, capturing attention and building emotional connections are key ingredients for a successful campaign. Kit Kat’s recent ad provides a great example of how these elements can drive performance, particularly when the balance between attention...
The healthcare industry continues to face unprecedented challenges in the aftermath of the COVID-19 pandemic. Procedural backlogs, exacerbated by staffing shortages and strained healthcare resources, have left hospitals and clinics struggling to provide timely care....
Canada’s healthcare system is grappling with an increasing backlog of medical procedures, diagnostics, and treatments. General practitioners (GPs) and nurses, at the forefront of patient care, face tremendous pressure due to these delays. A recent Leger survey of 100...
