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Iran War: Most Canadians Want Neutrality, Leger Poll Finds
As the Iran war reshapes global diplomacy and energy markets, new Leger data shows Canadians are paying attention, opposing direct...
Alberta Politics: UCP Leads in Voting Intentions as 60% Say Province Is on Wrong Track, Leger Poll Finds
Alberta politics has been moving fast in recent weeks. The provincial agenda has been pulled in different directions at once. Against...
Canadians Back Stricter Immigration Measures and Spending Restraint, Leger Poll Finds
As debates intensify in Ottawa and across the provinces, new data show that public opinion on key Canada politics issues is hardening. A...
Federal Politics: Liberals Reach 49% Support, Hold 14-Point Lead Over Conservatives
Less than a year after the 2025 federal election, the minority Liberal government led by Mark Carney continues to strengthen its position...
46% of Canadians still plan to travel to Mexico, despite recent episodes of violence and concern
Recent outbreaks of violence in Mexico, following the death of cartel leader known as “El Mencho,” have dominated international headlines....
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The Strengths and Weaknesses of Synthetic Data
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry...
The Pollster polled: Jean-Marc Leger
What if, for once, we reversed the roles? At Leger, we are used to asking the questions, analyzing the answers, and uncovering the...
Beyond Value: How Canadians Are Redefining What Is “Worth It” in Everyday Purchases
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural....
Governing for Trust: What Canadians are Telling Financial Regulators and Institutions Right Now
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and protection. Our recent data...
The Great Retail Loyalty Shift
By Hélène Crépin and Luc Dumont Retail loyalty is one of the most talked-about, and most misunderstood, topics in the industry today....
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