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Here we go again with Canada-U.S. trade tensions. More escalation. And once again, more attention is being paid to buying Canadian. We’ve been here before. When this all started in early 2025, the reaction was strong. Canadian flags appeared on shelves, consumers were...
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and...
This year, new Canadian front-of-pack (FOP) nutrition symbols are beginning to appear on grocery shelves, calling out...
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they...
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and...
Qualitative research has always stood out...
For years, the customer journey followed a...
This year, new Canadian front-of-pack (FOP) nutrition symbols are beginning to appear on...
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