How Gen Z and Millennials Redefine Consumer Behaviour

How Gen Z and Millennials Redefine Consumer Behaviour

Having different values, concerns and expectations from other generations means the younger generations have different consumer behaviour than previous generations. Despite having less purchasing power, they spend a lot. More than other generations, they want to...
The Freedom Convoy and Federal Politics – February 8, 2022

The Freedom Convoy and Federal Politics – February 8, 2022

THIS SURVEY EXPLORES CANADIANS’ PERSPECTIVES ON THE FREEDOM CONVOY, FEDERAL POLITICS AND MORE. In late January 2022, a “Freedom Convoy” began making its way to Ottawa to protest COVID-19 vaccination requirements and other pandemic restrictions. The protest shows no...
Canadian Healthcare Survey – January 24, 2022

Canadian Healthcare Survey – January 24, 2022

Leger conducted a Canada-wide survey on Canadian healthcare from January 6-17, 2022 on behalf of the Council of the Federation. The survey explores Canadians’ perspectives on the relative importance of healthcareassessment of healthcare systems...
Climate Change and Sustainability [2021 WIN World Survey]

Climate Change and Sustainability [2021 WIN World Survey]

The 2021 edition of the WIN World Survey (WWS) explored perspectives on climate change and sustainability. This survey is conducted annually by the Worldwide Independent Network of Market Research (WIN International), of which Leger is a founding member. KEY...
The State of the Canadian Economy – January 26, 2022

The State of the Canadian Economy – January 26, 2022

Perceptions of Canada’s economic state are an important driver of how consumers will spend (or not spend) in the coming months. Leger conducts an annual economic confidence survey which measures Canadians’ current and future confidence in...